▶↗f.Send a Reel.
Share a public Reel or paste its link in your conversation with Friendly. It gets a home in your library.
YOUR IDEAS. ALL CONNECTED.From the scroll.
Into your life.
Into your life.
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Reels ⌕
♡Like♧Comment↗Share⋯
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‹f.FriendlyYour personal Reel libraryⓘ
TODAY 9:41 AM
▶Message… ♡ ⊕
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friendlyY
YOUR PERSONAL LIBRARYGood finds.
Good finds.
Kept close.
⌕ Search your Reels
BUSINESSThe risk of reliance
“Try this on my next project.”
✎
A little context goes a long way.
Add a note for your future self.
▦Library⌕Search☷Collections
Save it. Find it. Actually use it.ILLUSTRATIVE PRODUCT PREVIEW
YOUR INSTAGRAM, REMEMBERED
Your saved Reels.
Finally useful.
Turn the things you scroll past into things you come back to.
Save, organize and find your good ideas. Just message Friendly.
Private preview · Instagram connection currently paused
LESS FRICTION. MORE FOLLOW-THROUGH.
Keep the inspiration.
Skip the digging.
It starts with a conversation you already know how to have.
▶↗f.Put this under BusinessSaved to Business ✓
Make it yours.
Add a category or a personal note. Keep the “why I saved this” right next to the Reel.
⌕ My business ReelsThe risk of relianceBusiness · Saved by you↗
The risk of relianceBusiness · Saved by you↗Find it again.
Search your captions, notes and categories. Or open your library and pick up where you left off.
FROM “SAVED” TO SOMETHING MORE
A small habit.
A whole lot less lost.
See a Reel travel from your Instagram conversation to your own library.
Illustrative product walkthrough · Save → Organize → Find
YOUR CORNER OF THE INTERNET
All your interests.
One little home.
Recipes next to recipes. Ideas next to ideas. A library that makes sense to you, built from the things you chose to keep.
- ↗
Collections, in your words.
Business, weekend projects, dinner ideas. You name it.
- ✎
Remember why you saved it.
A quick note today. A useful starting point tomorrow.
- ⌑
Your library stays yours.
Private to your account. You decide what stays.
friendlyY
YOUR PERSONAL LIBRARYA few things
▶ 
▶
A few things
worth coming back to.
⌕ Search your saved Reels⌘ K
All findsBusinessTechLife
▶Business
The risk of reliance
“Try this with my next project.”
▶Tech
A vibe-coded game
“An idea for the weekend.”
Illustrative library preview
GOOD TO KNOW
A few good questions.
What is Friendly?+
Friendly is a personal library for the Instagram Reels you want to return to. Share a public Reel, organize it with categories and notes, and find it again through your conversation or the website.
Do I need to create an account first?+
During connected testing, your first message creates your Friendly library. A private, one-use link sent through Instagram lets you sign in to that same library without a password.
Can I try it right now?+
Friendly is in private preview. The Instagram connection is currently paused, so new DMs will not be processed. Existing local preview access is available through the library; wider access comes after testing.
Can it summarize videos or send reminders?+
Invited testing includes audio transcription, summaries and requested WhatsApp reminders. Accuracy and delivery depend on the content and channel availability. These features are not open for public signup yet.
What about private Reels and my data?+
Please use public Reels for testing. Downloads may not always succeed. Your library is private to your Friendly account. Read our privacy policy or data deletion instructions for details.
FOR YOUR ENDLESS CURIOSITY
Less lost in the scroll.
More life in your ideas.
Explore Friendly Good finds. Kept close.