friendly.
You control your test data

Request data deletion

Deletion requests for this testing prototype are handled manually by BRUTANIX through Lokesh MV.

  1. Contact the operator.
    Send a direct message to @lokesh__mv on Instagram beginning with “Friendly delete my data”. Use the Instagram account you used for the test when possible.
  2. Identify your test account.
    Include the Instagram username used for testing. The operator may ask for limited additional information to match your records and verify that the request is yours. Never send a password or access token.
  3. The operator removes your test records.
    After verification, the operator will manually remove associated stored messages, saved Reel links, categories, downloaded media, transcripts, summaries, WhatsApp links, consent records, reminders and related local processing records, then confirm completion in the conversation. Sending the phrase does not automatically delete data.
You can request deletion of an accidental message even if you were not an invited tester. Please identify the account that sent it.

What deletion covers

This request covers data held by the Friendly prototype. It does not delete the original Reel, messages stored by Instagram, or logs held independently by Meta, Cloudflare or the website hosting provider. Those are governed by their respective services.

Disconnecting an authorized account

If you granted Friendly access to an Instagram account, you can also remove Friendly from Instagram’s Apps and Websites settings. Disconnecting is separate from deleting data already stored locally; send the deletion request above for that.

Read the full privacy policy

Last updated: 1 October 2026 · Testing only